4 Types of E-commerce Business Models. Not only Physical Products but Also Services.

by Winngie

1 October 2020

Financial Service


Peer to Peer


4 Types of E-commerce Business Models. Not only Physical Products but Also Services.


The 4 types of E-commerce business models include Business-to-Consumer, Consumer-to-Consumer, Consumer-to-Business, and Business-to-Business.


Business-to-Consumer also called B2C is the procedure whereby businesses offer products and services to the ultimate users. It is applicable to any businesses or companies that sell their products and services to consumers through the internet for their own use. It refers to transactions between online retailers and their customers. A B2C company might also serve other businesses.

Examples of B2C companies: Amazon, Facebook, Alibaba, eBay, Google, Netflix.


Consumer-to-Consumer also called C2C is a form of e-marketing that involves the online allowed deals of products or services among consumers using a channel offered by a third entity. It’s the exchange of products and services between customers. C2C is emphatically the most popular kind of e-commerce business model.

Examples of C2C companies : eBay, Uber, Airbnb, Winngie.

Winngie is one of the solutions already in the market. Its called smart and easy way to send money abroad and exchange local currency.
Logic is simple but also clever. Match with people in cross countries who wants to send or receive money. Chat, deal with their receivers. Perform the transactions’ in local. Money never actually crosses any borders.


Instead of international money transfer and currency exchange companies commonly using, Winngie takes a unique approach towards abroad money transfer and currency exchange with a simple mobile application. Part of the “sharing economy,” Winngie offers you someone’s currency as a media to exchange, instead of an exchange office or transfer via bank. On Winngie, you can find people to exchange currency on your backpacking trip through Europe, or you can find someone to transfer your school fee during your internship in Los Angeles. Also, if you want to exchange leftover currency in your own home from your last trip of Thailand, you can exchange through Winngie and save money by exchanging without giving any commission.



Consumer-to-Business also called C2B is a type of e-marketing through which consumers sell their products or services to companies and get paid by them. The C2B model enables consumers to draw out value from businesses and vice versa.

Examples of C2B: Photographers providing stock images to consumers, bloggers.


Business-to-Business also called B2B is a type of e-market whereby products or services are traded among businesses. It’s a business model that focuses on selling products and services to other companies. If you provide a valuable product, people will be willing to pay for it.

Examples of B2B companies: TripAdvisor, Verizon, Chorus.

Quoted from: https://medium.com/@eyorekon.kevin/4-types-of-e-commerce-business-models-7c9206942921

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