Uber faces hard time in London. Peer to Peer Mobile App Articles.
As we all heard on September 22, 2017, TFL, which regulates transport in the capital, announced that it would not renew Uber’s operating license.
This meant that, as of September 30, Uber would no longer be licensed, but it was able to continue to operate until all appeals were exhausted. However, UberEats, the company’s food delivery service, was not affected by the dispute. Company itself already moved it’s effort on to UberEats which is a secondary substitute business for Uber.
According to TFL (Transport For London), Uber is considered as “not fit and proper” to operate in London. As the city itself is famous with own specific design cab design and with highly appreciated quality of taxi drivers, Uber might sound a tad of losing the taste of the good image of London. It is a new business style and invading conservative way of business.
In London, the firm faced criticism from unions, lawmakers and traditional black cab drivers over working conditions. Overall the existing suppliers in the market are not happy with their new unconservative rival. Many faced this trend in the past, the new one who replaces the old conservative way. Uber is considered as danger for their existing quality and established well developed transportation way.Opponents also claimed it caused gridlocked roads and did not do enough to regulate its drivers.
As expected Uber appealed TFL for licensing decision on October 13, 2017. Uber claimed that the ban would danger 40,000 jobs and affect 3.5million customers. It is a fact that C2C business gets bigger and the consequences of blocking is also substantial.
The newly assigned CEO Dara Khosrowshahi, who replaced former CEO, and co-founder Travis Kalanick, used to work in Expedia which is also affected by C2C development of Airbnb itself, said: “Drivers who use Uber are licensed by Transport for London and have been through the same enhanced DBS background checks as black cab drivers. Our pioneering technology has gone further to enhance safety with every trip tracked and be recorded by GPS.
He mentioned clearly “We have always followed TFL rules on reporting serious incidents and have a dedicated team who works closely with the Metropolitan Police.” However, in the court Chief Magistrate ruled out that TFL had right to refuse a new license in September 2017 because of the reason that as mentioned Uber is not fit and proper to operate taxi in London metropolitan area.
But she concluded that the company had made enough changes to its business practices, allowing it to continue operating.
Uber has been battling with the magistrate decision and claimed it as a serious mistake which has been implemented by the court.
At the end of this battle, Uber agreed to a 15-month “probationary” period with the restrictions agreed with TFL on June 26, 2018. It will give a leverage that Uber will use the probation period as an advantage and classify itself for five-year license which is good enough to revolutionize market and implement its power into London.
Uber is an example of battling with the local market in London meanwhile Airbnb also has hard time back in London. Airbnb has been faced local accommodation law intervention several times. As there is a C2C market shift back in London and thanks to Uber battle which is already started long time ago, Airbnb will face less hard path. Winngie is another C2C stronger player which has been facing dispute and issues back in London. However, with their strong network into system and less established foreign exchange currency trade in London, it is easier to implement power in London market. Many travelers from London use Winngie as a media to exchange their currency to local money before they leave from London. Winngie Exchange Currency and Transfer Money Mobile App has already in the market for a while and not been replaced for a long time. Airbnb and Winngie might be following same path as Uber’s experience, but currently these two big C2C-players have no big concerned as a problem in London.
Keywords: Sharing economy, C2C market, Uber, UberEats, Winngie, AirBnb, Exchange Money, Transport for London