C2C commerce in a way, called as peer-to-peer e-commerce, is a basic concept to grasp and a quite trendy business model for many companies lately. It bases on with an existing platform customers who would be the supplier, and supplier who could be the customer. This type of platform transaction goes on certain platform and business runs between direct customer themselves. This business engagement is being on platform, but the business is direct as this is the substantial basic structure that we see in C2C commerce.
The way of business and the model itself differs from business to business and conceptually has evolved based on the business pattern of certain industries. It is a structure of business based on mutual benefit of 2 parts and then uses the platform as true way as platform. The platform itself is a basic place that transaction has been secured and controlled in a way and facilitation of business has been regulated.
There are many ways that peers use the platform as securing the transaction, receiving sustainable demand, and having their own supply market properly. It is a mutual performance way that many users satisfy with their effort ,and the payment has done for the process on platform.
Structurally speaking, it creates lump profit for sellers and buyers or users and service supplier. Technological advances and greater availability create the better conditions and demand that many business partners will find their own supplier quickly. Especially in service ones, speed and transaction success percentage has been dramatically shifted and this change is the main actor in the industry regardless of which part of business they involve.
There are many examples already involved in several different industries such as E-bay, Craiglist, Winngie, Uber, Airbnb and many local players such as Grab, Tujia etc.E-bay is one of the most famous e-commerce platforms that many users enjoy great benefit and speedy business structures. It has been used all over the world, and has been in long time in the industry and great market acknowledgment.
Craiglist is a platform dedicated for various sections and business including classifieds and advertisement. There are plenty of information and demanding details that many find it as a great source of product and information.
Winngie, the unique social maker, mainly focuses on money transfer and foreign currency exchange. For many users, it is a must when they are travelling and it’s a budget-worthy platform that they can find out the best exchange rate deals, and probably make friends with their match. For expats, it is a convenient tool to transfer their money and pay their own mortgage or school fees back in their country to family and friends. It is a financial tool that changes the industry and turns to be popular lately.
Uber is a transformation starter in the transportation idea with a basic start, changes the transportation industry business model, and pushes the business one step further. Many platforms follow Ubers footstep and tries to execute the same structure as Uber model, but still Uber is the most successful one to change the market environment and involves in several different business areas.
Airbnb is a revolution in accommodation business. It not only changes all mindset but also creates a new of stay. It starts from the pathway of couch surfing and at the end it adds more commercial model on top it. Still it is the newest method and innovative way in its industry and it consistently influences the tourism environment.
C2C player mainly focus on new generation players and gets good share from merging business, such as, what Uber done, as combining meal and transportation which creates Ubereats. Winngie Exchange and Transfer Money has the similar model, combining technology with financial business in all around the world.
Globally, the new movement is C2C which will be a new way to create a new era. There are many new players but currently the ones Uber, Airbnb, Winngie, E-bay and Craiglist who sustains its corporate in their own market.
Keywords: C2C, Travelgram, Uber, Airbnb, Winngie, sharing economy, peer-to-peer